His wife suggested he improve the family cash flow or she was taking junior and going back to mother, or looking for a better offer or something equally desperate. So Wayne, somewhat reluctantly like Andy Capp, started reading want ads and sending out resumes.
The trick of course is to stand out from the crowd, as any marketer can tell you and as Wayne knew well. So he positioned himself, not as an IT specialist of which there are many and a dime a dozen, but as an email specialist, with extensive experience in automated emailing.
As an example so you don't think it is just spam, as I did when he told me, automated emails are the kind you get when you subscribe to something that tell you your subscription has been received and the newsletter will be shipped weekly to your inbox when you confirm your address by clicking the link. And that sends out the newsletter on a weekly basis. Etc.
As it happens, Amazon.ir was looking for exactly just such a person. Wayne got called for an interview, and another, and another. He was down to the last interview and very excited about the job when his wife provided him with a way to sweeten the deal. Apparently she was excited about the job too, or more like the cash flow.
|One dozen home-made Amazon cupcakes|